marketplace/docs/unit-economics.md

Unit Economics

Per-Booking P&L by Tier

Scenario: $500 Daily Rental (10 days × $50/day)

Line Item	BASIC	PRO	BUSINESS
Booking Subtotal	$500.00	$500.00	$500.00
Commission Rate	10%	7%	5%
Commission Amount	$50.00	$35.00	$25.00
Landlord Payout	$450.00	$465.00	$475.00
Platform Revenue	$50.00	$35.00	$25.00

Scenario: $1,200 Monthly Rental (2 months × $600/month)

Line Item	BASIC	PRO	BUSINESS
Booking Subtotal	$1,200.00	$1,200.00	$1,200.00
Commission Rate	10%	7%	5%
Commission Amount	$120.00	$84.00	$60.00
Landlord Payout	$1,080.00	$1,116.00	$1,140.00
Platform Revenue	$120.00	$84.00	$60.00

Monthly Landlord P&L (Example: 5 bookings/month, avg $400)

Line Item	BASIC	PRO	BUSINESS
Gross Booking Revenue	$2,000	$2,000	$2,000
Subscription Cost	$0	-$9.99	-$29.99
Commission Paid	-$200	-$140	-$100
Net Revenue	$1,800	$1,850.01	$1,870.01
Savings vs BASIC	-	+$50.01	+$70.01

Platform Revenue per Landlord (Monthly)

Revenue Source	BASIC	PRO	BUSINESS
Subscription Fee	$0	$9.99	$29.99
Commission (5 × $400)	$200	$140	$100
Total Platform Revenue	$200	$149.99	$129.99

Note: While BASIC generates more per-landlord revenue, PRO/BUSINESS tiers drive retention and higher booking volumes, resulting in higher lifetime value.

Key Metrics

Average Revenue Per Landlord (ARPL) = Subscription + Commission
Gross Margin = (Revenue - Payment Processing) / Revenue
Payment Processing ≈ 2.9% + $0.30 per transaction (Stripe)

Net Revenue per $1,000 Booking After Stripe Fees

Tier	Commission	Stripe Fee	Net Platform Revenue
BASIC	$100	~$3.20	$96.80
PRO	$70	~$2.33	$67.67
BUSINESS	$50	~$1.75	$48.25