dcd2dcb841
- Add subscription tiers (Basic/Pro/Business) with listing limits and dynamic commission - Add daily/monthly period filter on rentals page - Add landlord dashboard with earnings chart, stat cards, property performance - Add landlord subscription management page - Add tenant dashboard with upcoming stays - Add business model documentation Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
60 lines
2.2 KiB
Markdown
60 lines
2.2 KiB
Markdown
# Unit Economics
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## Per-Booking P&L by Tier
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### Scenario: $500 Daily Rental (10 days × $50/day)
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| Line Item | BASIC | PRO | BUSINESS |
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|-----------|-------|-----|----------|
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| Booking Subtotal | $500.00 | $500.00 | $500.00 |
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| Commission Rate | 10% | 7% | 5% |
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| Commission Amount | $50.00 | $35.00 | $25.00 |
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| **Landlord Payout** | **$450.00** | **$465.00** | **$475.00** |
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| **Platform Revenue** | **$50.00** | **$35.00** | **$25.00** |
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### Scenario: $1,200 Monthly Rental (2 months × $600/month)
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| Line Item | BASIC | PRO | BUSINESS |
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|-----------|-------|-----|----------|
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| Booking Subtotal | $1,200.00 | $1,200.00 | $1,200.00 |
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| Commission Rate | 10% | 7% | 5% |
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| Commission Amount | $120.00 | $84.00 | $60.00 |
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| **Landlord Payout** | **$1,080.00** | **$1,116.00** | **$1,140.00** |
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| **Platform Revenue** | **$120.00** | **$84.00** | **$60.00** |
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## Monthly Landlord P&L (Example: 5 bookings/month, avg $400)
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| Line Item | BASIC | PRO | BUSINESS |
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|-----------|-------|-----|----------|
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| Gross Booking Revenue | $2,000 | $2,000 | $2,000 |
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| Subscription Cost | $0 | -$9.99 | -$29.99 |
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| Commission Paid | -$200 | -$140 | -$100 |
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| **Net Revenue** | **$1,800** | **$1,850.01** | **$1,870.01** |
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| **Savings vs BASIC** | - | **+$50.01** | **+$70.01** |
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## Platform Revenue per Landlord (Monthly)
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| Revenue Source | BASIC | PRO | BUSINESS |
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|----------------|-------|-----|----------|
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| Subscription Fee | $0 | $9.99 | $29.99 |
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| Commission (5 × $400) | $200 | $140 | $100 |
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| **Total Platform Revenue** | **$200** | **$149.99** | **$129.99** |
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> Note: While BASIC generates more per-landlord revenue, PRO/BUSINESS tiers drive retention and higher booking volumes, resulting in higher lifetime value.
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## Key Metrics
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```
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Average Revenue Per Landlord (ARPL) = Subscription + Commission
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Gross Margin = (Revenue - Payment Processing) / Revenue
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Payment Processing ≈ 2.9% + $0.30 per transaction (Stripe)
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```
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### Net Revenue per $1,000 Booking After Stripe Fees
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| Tier | Commission | Stripe Fee | Net Platform Revenue |
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|------|-----------|------------|---------------------|
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| BASIC | $100 | ~$3.20 | $96.80 |
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| PRO | $70 | ~$2.33 | $67.67 |
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| BUSINESS | $50 | ~$1.75 | $48.25 |
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