dcd2dcb841
- Add subscription tiers (Basic/Pro/Business) with listing limits and dynamic commission - Add daily/monthly period filter on rentals page - Add landlord dashboard with earnings chart, stat cards, property performance - Add landlord subscription management page - Add tenant dashboard with upcoming stays - Add business model documentation Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
98 lines
2.2 KiB
Markdown
98 lines
2.2 KiB
Markdown
# Growth Projection Template
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## Key Formulas
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### Monthly Recurring Revenue (MRR)
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```
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MRR = (N_pro × $9.99) + (N_business × $29.99) + Monthly Commission Revenue
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Monthly Commission Revenue = Sum of all booking commissions in month
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```
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### Annual Recurring Revenue (ARR)
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```
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ARR = MRR × 12
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```
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### Customer Lifetime Value (LTV)
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```
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LTV = ARPL × Average Customer Lifetime (months)
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ARPL = (Subscription Revenue + Commission Revenue) / Total Active Landlords
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Average Customer Lifetime = 1 / Monthly Churn Rate
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```
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### Customer Acquisition Cost (CAC)
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```
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CAC = Total Marketing Spend / New Landlords Acquired
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LTV:CAC Ratio target: > 3:1
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```
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### Average Booking Value (ABV)
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```
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ABV = Total Booking GMV / Number of Bookings
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```
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## Projection Model
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### Assumptions
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| Metric | Month 1 | Month 6 | Month 12 |
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|--------|---------|---------|----------|
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| Total Landlords | 50 | 300 | 1,000 |
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| BASIC (%) | 80% | 60% | 50% |
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| PRO (%) | 15% | 25% | 30% |
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| BUSINESS (%) | 5% | 15% | 20% |
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| Avg Bookings/Landlord/mo | 2 | 3 | 4 |
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| Avg Booking Value | $300 | $350 | $400 |
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| Monthly Churn | 10% | 7% | 5% |
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### Revenue Projections
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| Revenue Stream | Month 1 | Month 6 | Month 12 |
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|---------------|---------|---------|----------|
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| **Subscriptions** | | | |
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| PRO (N × $9.99) | $74.93 | $749.25 | $2,997.00 |
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| BUSINESS (N × $29.99) | $74.98 | $1,349.55 | $5,998.00 |
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| **Rental Commissions** | | | |
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| BASIC (10%) | $2,400 | $18,900 | $80,000 |
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| PRO (7%) | $315 | $3,675 | $33,600 |
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| BUSINESS (5%) | $75 | $1,575 | $16,000 |
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| **Total Monthly Revenue** | **$2,939.91** | **$26,248.80** | **$138,595.00** |
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### Growth Metrics
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```
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Month-over-Month Growth = (MRR_current - MRR_previous) / MRR_previous × 100
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Net Revenue Retention = (MRR from existing customers at end) / (MRR from same customers at start) × 100
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Gross Margin = (Revenue - COGS) / Revenue × 100
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COGS = Stripe fees + Hosting + Support
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Target Gross Margin: > 70%
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```
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## Scenario Planning
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### Conservative
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- 30% MoM landlord growth
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- 60% stay on BASIC
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- ABV: $250
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### Base
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- 50% MoM landlord growth
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- 50% upgrade to PRO/BUSINESS within 6 months
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- ABV: $350
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### Aggressive
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- 80% MoM landlord growth
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- 60% upgrade to PRO/BUSINESS within 3 months
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- ABV: $500
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