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- Add subscription tiers (Basic/Pro/Business) with listing limits and dynamic commission - Add daily/monthly period filter on rentals page - Add landlord dashboard with earnings chart, stat cards, property performance - Add landlord subscription management page - Add tenant dashboard with upcoming stays - Add business model documentation Co-Authored-By: Claude Opus 4.6 <noreply@anthropic.com>
2.2 KiB
2.2 KiB
Growth Projection Template
Key Formulas
Monthly Recurring Revenue (MRR)
MRR = (N_pro × $9.99) + (N_business × $29.99) + Monthly Commission Revenue
Monthly Commission Revenue = Sum of all booking commissions in month
Annual Recurring Revenue (ARR)
ARR = MRR × 12
Customer Lifetime Value (LTV)
LTV = ARPL × Average Customer Lifetime (months)
ARPL = (Subscription Revenue + Commission Revenue) / Total Active Landlords
Average Customer Lifetime = 1 / Monthly Churn Rate
Customer Acquisition Cost (CAC)
CAC = Total Marketing Spend / New Landlords Acquired
LTV:CAC Ratio target: > 3:1
Average Booking Value (ABV)
ABV = Total Booking GMV / Number of Bookings
Projection Model
Assumptions
| Metric | Month 1 | Month 6 | Month 12 |
|---|---|---|---|
| Total Landlords | 50 | 300 | 1,000 |
| BASIC (%) | 80% | 60% | 50% |
| PRO (%) | 15% | 25% | 30% |
| BUSINESS (%) | 5% | 15% | 20% |
| Avg Bookings/Landlord/mo | 2 | 3 | 4 |
| Avg Booking Value | $300 | $350 | $400 |
| Monthly Churn | 10% | 7% | 5% |
Revenue Projections
| Revenue Stream | Month 1 | Month 6 | Month 12 |
|---|---|---|---|
| Subscriptions | |||
| PRO (N × $9.99) | $74.93 | $749.25 | $2,997.00 |
| BUSINESS (N × $29.99) | $74.98 | $1,349.55 | $5,998.00 |
| Rental Commissions | |||
| BASIC (10%) | $2,400 | $18,900 | $80,000 |
| PRO (7%) | $315 | $3,675 | $33,600 |
| BUSINESS (5%) | $75 | $1,575 | $16,000 |
| Total Monthly Revenue | $2,939.91 | $26,248.80 | $138,595.00 |
Growth Metrics
Month-over-Month Growth = (MRR_current - MRR_previous) / MRR_previous × 100
Net Revenue Retention = (MRR from existing customers at end) / (MRR from same customers at start) × 100
Gross Margin = (Revenue - COGS) / Revenue × 100
COGS = Stripe fees + Hosting + Support
Target Gross Margin: > 70%
Scenario Planning
Conservative
- 30% MoM landlord growth
- 60% stay on BASIC
- ABV: $250
Base
- 50% MoM landlord growth
- 50% upgrade to PRO/BUSINESS within 6 months
- ABV: $350
Aggressive
- 80% MoM landlord growth
- 60% upgrade to PRO/BUSINESS within 3 months
- ABV: $500