# Growth Projection Template

## Key Formulas

### Monthly Recurring Revenue (MRR)

```
MRR = (N_pro × $9.99) + (N_business × $29.99) + Monthly Commission Revenue

Monthly Commission Revenue = Sum of all booking commissions in month
```

### Annual Recurring Revenue (ARR)

```
ARR = MRR × 12
```

### Customer Lifetime Value (LTV)

```
LTV = ARPL × Average Customer Lifetime (months)

ARPL = (Subscription Revenue + Commission Revenue) / Total Active Landlords

Average Customer Lifetime = 1 / Monthly Churn Rate
```

### Customer Acquisition Cost (CAC)

```
CAC = Total Marketing Spend / New Landlords Acquired

LTV:CAC Ratio target: > 3:1
```

### Average Booking Value (ABV)

```
ABV = Total Booking GMV / Number of Bookings
```

## Projection Model

### Assumptions

| Metric | Month 1 | Month 6 | Month 12 |
|--------|---------|---------|----------|
| Total Landlords | 50 | 300 | 1,000 |
| BASIC (%) | 80% | 60% | 50% |
| PRO (%) | 15% | 25% | 30% |
| BUSINESS (%) | 5% | 15% | 20% |
| Avg Bookings/Landlord/mo | 2 | 3 | 4 |
| Avg Booking Value | $300 | $350 | $400 |
| Monthly Churn | 10% | 7% | 5% |

### Revenue Projections

| Revenue Stream | Month 1 | Month 6 | Month 12 |
|---------------|---------|---------|----------|
| **Subscriptions** | | | |
| PRO (N × $9.99) | $74.93 | $749.25 | $2,997.00 |
| BUSINESS (N × $29.99) | $74.98 | $1,349.55 | $5,998.00 |
| **Rental Commissions** | | | |
| BASIC (10%) | $2,400 | $18,900 | $80,000 |
| PRO (7%) | $315 | $3,675 | $33,600 |
| BUSINESS (5%) | $75 | $1,575 | $16,000 |
| **Total Monthly Revenue** | **$2,939.91** | **$26,248.80** | **$138,595.00** |

### Growth Metrics

```
Month-over-Month Growth = (MRR_current - MRR_previous) / MRR_previous × 100

Net Revenue Retention = (MRR from existing customers at end) / (MRR from same customers at start) × 100

Gross Margin = (Revenue - COGS) / Revenue × 100
  COGS = Stripe fees + Hosting + Support
  Target Gross Margin: > 70%
```

## Scenario Planning

### Conservative
- 30% MoM landlord growth
- 60% stay on BASIC
- ABV: $250

### Base
- 50% MoM landlord growth
- 50% upgrade to PRO/BUSINESS within 6 months
- ABV: $350

### Aggressive
- 80% MoM landlord growth
- 60% upgrade to PRO/BUSINESS within 3 months
- ABV: $500