# Unit Economics

## Per-Booking P&L by Tier

### Scenario: $500 Daily Rental (10 days × $50/day)

| Line Item | BASIC | PRO | BUSINESS |
|-----------|-------|-----|----------|
| Booking Subtotal | $500.00 | $500.00 | $500.00 |
| Commission Rate | 10% | 7% | 5% |
| Commission Amount | $50.00 | $35.00 | $25.00 |
| **Landlord Payout** | **$450.00** | **$465.00** | **$475.00** |
| **Platform Revenue** | **$50.00** | **$35.00** | **$25.00** |

### Scenario: $1,200 Monthly Rental (2 months × $600/month)

| Line Item | BASIC | PRO | BUSINESS |
|-----------|-------|-----|----------|
| Booking Subtotal | $1,200.00 | $1,200.00 | $1,200.00 |
| Commission Rate | 10% | 7% | 5% |
| Commission Amount | $120.00 | $84.00 | $60.00 |
| **Landlord Payout** | **$1,080.00** | **$1,116.00** | **$1,140.00** |
| **Platform Revenue** | **$120.00** | **$84.00** | **$60.00** |

## Monthly Landlord P&L (Example: 5 bookings/month, avg $400)

| Line Item | BASIC | PRO | BUSINESS |
|-----------|-------|-----|----------|
| Gross Booking Revenue | $2,000 | $2,000 | $2,000 |
| Subscription Cost | $0 | -$9.99 | -$29.99 |
| Commission Paid | -$200 | -$140 | -$100 |
| **Net Revenue** | **$1,800** | **$1,850.01** | **$1,870.01** |
| **Savings vs BASIC** | - | **+$50.01** | **+$70.01** |

## Platform Revenue per Landlord (Monthly)

| Revenue Source | BASIC | PRO | BUSINESS |
|----------------|-------|-----|----------|
| Subscription Fee | $0 | $9.99 | $29.99 |
| Commission (5 × $400) | $200 | $140 | $100 |
| **Total Platform Revenue** | **$200** | **$149.99** | **$129.99** |

> Note: While BASIC generates more per-landlord revenue, PRO/BUSINESS tiers drive retention and higher booking volumes, resulting in higher lifetime value.

## Key Metrics

```
Average Revenue Per Landlord (ARPL) = Subscription + Commission
Gross Margin = (Revenue - Payment Processing) / Revenue
Payment Processing ≈ 2.9% + $0.30 per transaction (Stripe)
```

### Net Revenue per $1,000 Booking After Stripe Fees

| Tier | Commission | Stripe Fee | Net Platform Revenue |
|------|-----------|------------|---------------------|
| BASIC | $100 | ~$3.20 | $96.80 |
| PRO | $70 | ~$2.33 | $67.67 |
| BUSINESS | $50 | ~$1.75 | $48.25 |